Adding a Logged-Out Class to WordPress Body Tag

Today I found myself in need of a logged-out body class on a WordPress site I’m building. Anyone who has ever coded a WordPress theme has most likely added the body_class() function to their project and it would look something like the following: <body...
5 Ways to Automate Internet Marketing

5 Ways to Automate Internet Marketing

Marketing automation finds its root in mail-merge, and its essential to businesses of all shapes and sizes. Mail-merging inside word processing software will allow you to write a letter one time and it will generate copies for each and every person or business you...
How Small Businesses Use Social Media

How Small Businesses Use Social Media

Here is a great infograph that PageModo put together on how Small Business use Social Media. I’ve worked with many small businesses on their social media. What are somethings that you do to help manage...
5 Ways to Increase Brand Value

5 Ways to Increase Brand Value

Straying away from¬†solely internet marketing and moving into pure marketing and brand management let’s look at ways in to increase the value of your brand. Increasing the value of your brand brings several¬†advantages: customers will choose your brand over price,...
Create Brand Loyalty By Teaching About Your Business

Create Brand Loyalty By Teaching About Your Business

In my current role as marketing director I’m finding that many of our clients simply don’t know who we are or what we do; which is absolutely crazy, right? I mean every time I go to the store to purchase a product or two I read the entire label on the back...

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