Marketing automation finds its root in mail-merge, and its essential to businesses of all shapes and sizes. Mail-merging inside word processing software will allow you to write a letter one time and it will generate copies for each and every person or business you wish. Well, with internet technologies being dependent on data its easier [...]

Here is a great infograph that PageModo put together on how Small Business use Social Media. I’ve worked with many small businesses on their social media. What are somethings that you do to help manage it?

Straying away from solely internet marketing and moving into pure marketing and brand management let’s look at ways in to increase the value of your brand. Increasing the value of your brand brings several advantages: customers will choose your brand over price, purchases will be based on emotion rather than quality or price, and brand loyalty will [...]

In my current role as marketing director I’m finding that many of our clients simply don’t know who we are or what we do; which is absolutely crazy, right? I mean every time I go to the store to purchase a product or two I read the entire label on the back of the item [...]

Every once in a while I’ll find a infograph that I really like, and makes me stop and look twice at its content. This one in particular is just a simple list of Internet Marking resources. And I felt that it was worth sharing. There were some on here that I had never heard of [...]