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Adding a Logged-Out Class to WordPress Body Tag

September 5, 2013 at 7:52 am

Today I found myself in need of a logged-out body class on a WordPress site I’m building. Anyone who has ever coded a WordPress theme has most likely added the body_class() function to their project and it would look something like the following: <body <?php body_class(); ?>> Now the body_class() function allows you to easily add classes directly into the function like the following: <body <?php body_class(‘class-name’);?> > Obviously, the problem arises when you want to conditionally include a class name. I wanted to add a class that identifies a user as not logged into the site. For this I used the following code in my functions.php file. add_filter(‘body_class’,’my_class_names’); function my_class_names($classes) { if (! ( is_user_logged_in() ) ) { $classes[] = ‘logged-out'; } return $classes; } Obviously, using this logic it will add the “Logged-out” class to the body tag on every page/post/custom taxonomy page across my website. You can […]

5 Ways to Automate Internet Marketing

May 4, 2012 at 9:53 am

Marketing automation finds its root in mail-merge, and its essential to businesses of all shapes and sizes. Mail-merging inside word processing software will allow you to write a letter one time and it will generate copies for each and every person or business you wish. Well, with internet technologies being dependent on data its easier than ever to automate your processes so that you can set some of your marketing tasks on autopilot in order to focus on others. It has made the workplace much more efficient. In the last position I held we started working out ways in which to do marketing more efficiently; there were 5 of us who all were apart of the marketing department secondarily. We all had other positions and we had to figure out easy ways to get marketing tasks done efficiently and quickly so we could do the other parts of our jobs. […]

How Small Businesses Use Social Media

May 3, 2012 at 12:08 pm

Here is a great infograph that PageModo put together on how Small Business use Social Media. I’ve worked with many small businesses on their social media. What are somethings that you do to help manage it?

5 Ways to Increase Brand Value

May 2, 2012 at 7:47 am

Straying away from solely internet marketing and moving into pure marketing and brand management let’s look at ways in to increase the value of your brand. Increasing the value of your brand brings several advantages: customers will choose your brand over price, purchases will be based on emotion rather than quality or price, and brand loyalty will also increase. Its simple to understand, if you increase the value of your brand you can change buying or purchasing habits of consumers. If your brand doesn’t sell something the concept works the same for whatever type of conversion you use. Here are my five ways to increase your brand value. 1. Innovate Stay innovative, its said that when Intel released the 186 processor they had the designs for the 286, 386, 486, 586, 686 and 786 processors ready to release. Staying innovative and creating an environment where you have a plan and a strategy […]

Create Brand Loyalty By Teaching About Your Business

May 1, 2012 at 9:31 am

In my current role as marketing director I’m finding that many of our clients simply don’t know who we are or what we do; which is absolutely crazy, right? I mean every time I go to the store to purchase a product or two I read the entire label on the back of the item and visit their website before placing the item in the cart. Ok, maybe I’m over-exaggerating a little; the point is that I don’t know half of the information that I should about the products that I purchase, and I’m willing to bet I’m not alone. I couldn’t have cared two-hoots about the cleaning supplies, but my wife was reading a book a while back which mentioned Method cleaning supplies and how that company started. Apparently, two college roommates started talking one day about creating a line of cleaning products that didn’t include harmful chemicals. So, in […]