Blogs and article sites have an advantage above others. The very nature of these sites is to develop new content consistently, even though that content may only be relevant to only a very select group of people.
Sometimes SEO is a guessing game and by communicating with other SEOs the internet become a huge testing ground for what works and what doesn’t. Its kind of like Kevin Costner in Dances with Wolves – when he puts his ear to the ground to listen for the buffalo. We do know a few things (and this could change – but not likely anytime soon); the search engines like new and fresh content – Google has been known to actually base the number and frequency of their indexing of your site based on how often you update your site.
What’s interesting about blogs and article sites is that if you do a specific search in Google or any search engine for that matter say, how to uninstall software on ubutu machines, you are very likely to get results from bloggers. Someone like you had a similar problem fixed it and blogged about how they fixed this issue. Now that you are looking for a solution to this problem you run across their blog through the search results. That particular post probably doesn’t get a lot of hits, but over time it regularly gets 2 to 3 hits per month. Their blog is unlikely to show up is search results for ubutu, but for these specific issues you can become known.
Long-tail keywords simply denote keywords that are extremely specific that will only garner a few hits. If you were to take every single search keyword term that people type into the search engines that results in them clicking to your website and order them from largest to smallest in a bar chart the result would look something like the figure below.
Effectively you’ll have many more pages that get a few search hits per month then you will get pages that get many. This is where the term long-tail comes from – this chart has a long tail. By building a writing posts or articles in a blog or on your website you will essentially come up with hundreds of pages on your website that will create a more effective long-tail. You will eventually reach a critical mass and have more people reaching a site in the long tail than on the pages that get the most hits.
Here are some tips to improving your long-tail keywords:
- Keep your posts or articles on a singular topic that can be easily searched
- Write consistently
- Link to other posts that are related to your topic to offer additional information
- Look into the pages that people are searching for most often in your results and add additional articles about those topic