All About the Long Tail

Blogs and article sites have an advantage above others. The very nature of these sites is to develop new content consistently, even though that content may only be relevant to only a very select group of people. Sometimes SEO is a guessing game and by communicating with other SEOs the internet become a huge testing ground for what works and what doesn’t. Its kind of like Kevin Costner in Dances with Wolves – when he puts his ear to the ground to listen for the buffalo. We do know a few things (and this could change – but not likely anytime soon); the search engines like new and fresh content – Google has been known to actually base the number and frequency of their indexing of your site based on how often you update your site. What’s interesting about blogs and article sites is that if you do a specific search in Google or any search engine for that matter say, how to uninstall software on ubutu machines, you are very likely to get results from bloggers. Someone like you had a similar problem fixed it and blogged about how they fixed this issue. Now that you are looking for a solution to this problem you run across their blog through the search results. That particular post probably doesn’t get a lot of hits, but over time it regularly gets 2 to 3 hits per month. Their blog is unlikely to show up is search results for ubutu, but for these specific issues you can become known. Long-tail keywords simply denote keywords that are extremely specific that will only garner a few hits....

What is and What isn’t SEO

I wrote this post originally on the Pinnacle blog. We were getting a lot of questions about SEO and many companies were asking what could be done. In one sense this conversation is a little bit of a let down, but tomorrow I’m going to build off of this and talk about why it really isn’t in a post all about long-tail SEO. ___________________________________________________________ “I need you guys to get me to the number one spot on Google for the word ‘Shoes’.” A colleague and I turned to each other and expressed the same look – suppressed laughter. You see there is this common misconception about SEO (Search Engine Optimization) – that you can just do a few things to your site and rank high on Google for anything that you want. Obviously it is a smart idea to try things to get your website found on search engines to drive more traffic to your site. With new sites going up every day it’s more and more difficult to be found and noticed online. Is it impossible for a start-up website today to take the number one spot on Google for the ‘Shoes’ keyword? Absolutely not, but if you have that as your initial goal you’ll be disappointed for quite a long time. SEO isn’t trying to get ranked for one, two or even ten keywords; the purpose of SEO is as simple as making your site optimized for search engines to see what is on your site. Most sites weren’t built with SEO in mind and need a bit of a tune up to really allow search engines to get...

SEO – No Coding Required

Search Engine optimization is for everyone.  You don’t need to know a ton of code or any for that matter in order to do some basic SEO.  Granted there are somethings that you may need to code or get some help with, but if you working on your website there are some great things you can do in order to help your website rank higher in search results. Here are 5 things to get you started. 1.  Link Building Build relationships with website owners in you niche and ask for links on their pages.  Search for sites that are similar and ask if they would consider linking to your site.  Its usually all right to offer a link on your site in return.  Submit your site to web directories like DMOZ, these types of directories have 2.  Sharing your Site If you have a blog share your new posts on Twitter and Facebook.  The more your links are retweeted or shared the more credibility the search engines give to your site. 3.  Guest Posting Find blogs and ask if you can write a guest post.  Usually bloggers are more than happy to let people guest post on their blogs because its easy to offer your readers great quality content.  Its a win-win 4.  Relevancy Reread to the text on your website and make sure that you are using keywords that people are searching for.  If you have a content management system in the backend of your website go ahead and change it to fit your needs.  You really want to be sure that what you are offering on the...

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