All About the Long Tail

March 3, 2011 at 10:19 am

Blogs and article sites have an advantage above others. The very nature of these sites is to develop new content consistently, even though that content may only be relevant to only a very select group of people. Sometimes SEO is a guessing game and by communicating with other SEOs the internet become a huge testing ground for what works and what doesn’t. Its kind of like Kevin Costner in Dances with Wolves – when he puts his ear to the ground to listen for the buffalo. We do know a few things (and this could change – but not likely anytime soon); the search engines like new and fresh content – Google has been known to actually base the number and frequency of their indexing of your site based on how often you update your site. What’s interesting about blogs and article sites is that if you do a specific search in Google or […]

What is and What isn’t SEO

March 1, 2011 at 8:44 am

I wrote this post originally on the Pinnacle blog. We were getting a lot of questions about SEO and many companies were asking what could be done. In one sense this conversation is a little bit of a let down, but tomorrow I’m going to build off of this and talk about why it really isn’t in a post all about long-tail SEO. ___________________________________________________________ “I need you guys to get me to the number one spot on Google for the word ‘Shoes’.” A colleague and I turned to each other and expressed the same look – suppressed laughter. You see there is this common misconception about SEO (Search Engine Optimization) – that you can just do a few things to your site and rank high on Google for anything that you want. Obviously it is a smart idea to try things to get your website found on search engines to drive more […]

SEO – No Coding Required

February 14, 2011 at 10:04 am

Search Engine optimization is for everyone.  You don’t need to know a ton of code or any for that matter in order to do some basic SEO.  Granted there are somethings that you may need to code or get some help with, but if you working on your website there are some great things you can do in order to help your website rank higher in search results. Here are 5 things to get you started. 1.  Link Building Build relationships with website owners in you niche and ask for links on their pages.  Search for sites that are similar and ask if they would consider linking to your site.  Its usually all right to offer a link on your site in return.  Submit your site to web directories like DMOZ, these types of directories have 2.  Sharing your Site If you have a blog share your new posts on […]