During this year’s Super Bowl Groupon showcased a commercial that started with fascinating and exotic scenes from Tibet and then moved into narration that you would have expected from any classic public service announcement, and I’ll be honest I caught myself starting to tune out as it went on. But its genius and its downfall was that it ended up being a fake advertisement for a fake Tibetan restaurant to show how you can get good deals through Groupon. Here’s the ad that was shown during the Super Bowl.
The outrage seems crazy when just a few days before Kenneth Cole tweeted “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo.” The outrage that occurred after that fact. You would think that Groupon would have figured it out. They posted all of their videos and links to the celebrity’s charities on their site. And moments after the video hit the airwaves twitter was a flurry of dissent. Even Conan, the ever present twitterer, picked up on the fun and made this spoof.
What’s the result? I’m writing this post aren’t I? I’m talking about Groupon aren’t I? This won’t sink Groupon. People will still buy from their site, this is honestly a case of all news is good news. The Sheryl Crow ad that’s coming out will come out and it will be hardly talked about. So keep on talking about Groupon because that’s exactly what they want you to do.