I found this video in a Mashable post earlier today, and I can’t help but wonder is this the new normal of interaction at events or in life in general? Imagine registering for a conference where asked to connect to Facebook and Twitter. When you arrive at the event you are given a name badge with an ID tag in it that allows you to check into, comment, and interact with various aspects of the event.
I would call that added value. The event organizers would call that word of mouth. Fascinating thoughts into what could be the next big thing by bridging the gap between your digital world and your actual world.